{"id":4495,"date":"2023-02-22T08:36:28","date_gmt":"2023-02-22T08:36:28","guid":{"rendered":"https:\/\/kuteshop.kutethemes.net\/?p=4495"},"modified":"2024-03-12T23:16:55","modified_gmt":"2024-03-12T16:16:55","slug":"how-to-choose-sunglasses-for-the-beach","status":"publish","type":"post","link":"https:\/\/skg.vn\/?p=4495","title":{"rendered":"\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing"},"content":{"rendered":"\t\t
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\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing l\u00e0 g\u00ec, t\u1ea1i sao?<\/span><\/h4>

\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing l\u00e0 m\u1ed9t \u0111\u1ed9t ph\u00e1 m\u1edbi cho gi\u1edbi truy\u1ec1n th\u00f4ng. M\u1ed9t chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u00f4ng \u0111\u1ec1u c\u00f3 th\u1ebf xu\u1ea5t hi\u1ec7n \u0111\u00e2u \u0111\u00f3: t\u1edd r\u01a1i, truy\u1ec1n mi\u1ec7ng, b\u00e1o, t\u1ea1p ch\u00ed, s\u00e1ch, \u0111\u00e0i ph\u00e1t thanh (audio), truy\u1ec1n h\u00ecnh tivi, b\u00e1o \u0111i\u1ec7n t\u1eed, c\u00e1c k\u00eanh \u0111a ph\u01b0\u01a1ng ti\u1ec7n, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u2026  ho\u1eb7c xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac trong c\u00e1c k\u00eanh tr\u00ean.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o \u0111\u1ec1u c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng:<\/strong><\/p>

Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi m\u1ed9t s\u1ed1 th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1,b\u00e1n s\u1ea3n ph\u1ea9m. T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1\u00a0h\u00ecnh \u1ea3nh,\u00a0 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o VR, th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng AR\u00a0 cho b\u1ea1n kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i:<\/strong><\/h4>

B\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng AR v\u00e0 VR theo c\u00e1ch b\u1ea1n mu\u1ed1n v\u00e0 ti\u1ebfp c\u1eadn m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh,tabbets, m\u1ea1ng x\u00e3 h\u1ed9i,internet v\u00e0 website c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, \u0111a d\u1ea1ng, m\u1ecdi n\u01a1i m\u1ecdi l\u00fac..<\/p>

Gi\u00e1 r\u1ebb, tri\u1ec3n khai thu\u1eadn ti\u1ec7n, tr\u00ean nhi\u1ec1u k\u00eanh, ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng v\u00f4 t\u1eadn, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec7u h\u1ee9ng lan truy\u1ec1n nhanh, tr\u00e0o l\u01b0u & xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu\u2026\u00a0V\u1eady b\u1ea1n c\u00f3\u00a0n\u00ean b\u1ecf qua\u00a0\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong truy\u1ec1n th\u00f4ng Marketing<\/strong>\u00a0cho chi\u1ebfn d\u1ecbch?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng AR trong marketing (ar marketing) ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 g\u00ec?<\/span><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng \u0111\u1ec3 th\u00eam m\u1ed9t l\u1edbp h\u00ecnh \u1ea3nh kh\u00e1c v\u00e0o danh t\u00ednh tr\u1ef1c quan sinh \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ea1n ho\u1eb7c \u0111\u1ec3 th\u00eam y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i v\u00e0 g\u1ee3i nh\u1edb cho ng\u01b0\u1eddi l\u1edbn v\u1ec1 tu\u1ed5i th\u01a1 trong k\u00fd \u1ee9c c\u1ee7a h\u1ecd. C\u0169ng c\u00f3 th\u1ec3 m\u1ed9t v\u1edbi m\u00e0n h\u00ecnh l\u1edbn n\u01a1i c\u00f4ng c\u1ed9ng thu h\u00fat t\u1ea5t c\u1ea3 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t\u00a0b\u1ea3n in \u1ea5n bi\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n th\u00e0nh tr\u1ecdng t\u00e2m ch\u00fa \u00fd, \u0111i\u1ec3m kh\u00e1m ph\u00e1 h\u1ea5p d\u1eabn.<\/span><\/p>

D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i xin li\u1ec7t k\u00ea 4 chi\u1ebfn d\u1ecbch\u00a0\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing<\/span>\u00a0 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng lu\u00f4n cho c\u00f4ng ty, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00e0 nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  1. Th\u1ef1c t\u1ebf \u1ea3o T\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng ( AR APP):<\/span><\/h4><\/li><\/ol><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng \u0111\u1ec3 th\u00eam gia v\u1ecb cho vi\u1ec7c ti\u1ebfp th\u1ecb nh\u00e0m ch\u00e1n c\u1ee7a b\u1ea1n . T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t m\u1ee9c \u0111\u1ed9 t\u00ecnh c\u1ea3m c\u00e1 nh\u00e2n h\u01a1n. T\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng ri\u00eang, ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u00edt ph\u1ee5 thu\u1ed9c h\u01a1n v\u1edbi b\u00ean th\u1ee9 3 trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. \u0110\u00f3 c\u0169ng l\u00e0 xu h\u01b0\u1edbng trendiest (s\u00e0nh \u0111i\u1ec7u nh\u1ea5t) ng\u00e0y h\u00f4m nay, t\u1ea1o n\u00ean ti\u1ebfng vang, lan truy\u1ec1n nhanh ch\u00f3ng.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing s\u1ebd c\u00f3 th\u00eam g\u00ec?<\/strong><\/h4>

    Kh\u00e1ch h\u00e0ng\u00a0s\u1ebd\u00a0\u0111\u01b0\u1ee3c b\u1ed5 sung\u00a0th\u00eam th\u00f4ng tin c\u1ee7a\u00a0c\u00e1c s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a c\u1ee7a c\u00f4ng ty b\u1ea1n. T\u01b0\u01a1ng t\u00e1c hay giao ti\u1ebfp, d\u00f9ng th\u1eed \u00a0v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u00a0 nh\u01b0 th\u1eadt. \u0110\u00f3 l\u00e0 c\u00e1ch c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh, video, l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m nh\u1eadn, h\u00e0i l\u00f2ng, t\u01b0\u01a1ng t\u00e1c suy ngh\u0129 v\u00e0 ph\u1ea3n \u1ee9ng.<\/p>

    V\u00ed d\u1ee5: H\u00e3ng cafee Starbucks\u00a0 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c s\u1eed d\u1ee5ng\u00a0\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing<\/strong> . H\u1ecd \u0111\u00e3 \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh c\u00e0 ph\u00ea cappuccino nh\u01b0 th\u1ebf n\u00e0o. N\u00f3 l\u00e0 m\u1ed9t s\u1ef1 tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho ng\u01b0\u1eddi y\u00eau m\u1ebfn,\u0111am m\u00ea cafe.<\/p>

    \u00a0 Hay Danone s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng Marketing th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng \u0111\u1ec3 cho tr\u1ebb em nh\u00ecn th\u1ea5y v\u0169 tr\u1ee5. \u0110\u00f3 l\u00e0 c\u00e1ch c\u00f4ng ty l\u00e0m cho kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u00e0ng h\u00f3a c\u1ee7a c\u00f4ng ty l\u00e2u h\u01a1n, nhi\u1ec1u h\u01a1n, \u1ea5n t\u01b0\u1ee3ng h\u01a1n:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o trong Truy\u1ec1n th\u00f4ng Marketing \u2013 AR trong khoa h\u1ecdc\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Tr\u1ebb em c\u00f3 th\u1ec3 ch\u01a1i v\u1edbi \u0111\u1ed9ng v\u1eadt ch\u00e2u phi m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1edf th\u00fa.<\/p>

    Ng\u01b0\u1eddi l\u1edbn h\u01b0\u1edfng \u1ee9ng AR v\u1edbi s\u1ef1 nhi\u1ec7t t\u00ecnh, h\u00e1o h\u1ee9c r\u1ea5t l\u1edbn. Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty b\u00e1n r\u01b0\u1ee3u c\u0169 c\u0169ng \u0111\u00e3 d\u00f9ng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb AR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. V\u1edbi m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi tin v\u00e0o ph\u00e9p thu\u1eadt v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng WOW, l\u00e0 \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>

    C\u00f3 th\u1ec3 m\u1ea5t t\u1eeb \u200b\u200b1 \u0111\u1ebfn 6 th\u00e1ng t\u00f9y thu\u1ed9c v\u00e0o ki\u1ebfn \u200b\u200btr\u00fac c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a \u0111\u1ed3 h\u1ecda 3D. Gi\u00e1 c\u1ea3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf 3D.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o T\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing\u00a0<\/strong>v\u1edbi m\u00e0n h\u00ecnh nh\u1eadp vai<\/h4>

    C\u00e0i \u0111\u1eb7t m\u1ed9t m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed9t hit-shot. Pepsi \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Axe \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, Coca Cola \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, v\u00e0 c\u1ea3 National Geographic c\u0169ng \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>

    \u00a0M\u00e0n h\u00ecnh th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t cho nh\u1eefng ai mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3, th\u1eadt \u1ea5n t\u01b0\u1ee3ng tuy\u1ec7t v\u1eddi, k\u00edch th\u00edch s\u1ef1 ch\u00ecm \u0111\u1eafm, s\u1ee3 h\u00e3i. C\u1ea3m gi\u00e1c thu\u1ed9c v\u1ec1 m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3, hay thu\u1ed9c v\u1ec1 ai \u0111\u00f3 l\u1edbn h\u01a1n v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n.<\/p>

    H\u01a1n th\u1ebf n\u1eefa, s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf \u1ea3o m\u1edf r\u1ed9ng cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m trong cu\u1ed9c s\u1ed1ng: khi kh\u00e1ch h\u00e0ng th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c bao quanh b\u1edfi nh\u1eefng sinh v\u1eadt k\u1ef3 di\u1ec7u, nh\u01b0 thi\u00ean th\u1ea7n hay g\u1ea5u B\u1eafc c\u1ef1c, h\u1ecd tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac th\u1ef1c s\u1ef1. V\u00e0 l\u1eafng \u0111\u1ecdng.<\/p>

    Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng ( ar marketing) v\u1edbi m\u00e0n h\u00ecnh nh\u1eadp vai s\u1ebd l\u00e0 bao nhi\u00eau. N\u00f3 s\u1ebd ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o ho\u1ea1t \u1ea3nh 3D m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. H\u1ecda s\u0129, coder ph\u1ea3i t\u1ea1o n\u1ed9i dung cho \u1ee9ng d\u1ee5ng, ho\u1ea1t h\u00ecnh 3D ph\u1ee9c t\u1ea1p h\u01a1n, n\u0103ng \u0111\u1ed9ng h\u01a1n, s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n.<\/p>

    \u1ee8ng d\u1ee5ng\u00a0c\u1ee7a\u00a0Pepsi \u0111\u00e3 m\u1ea5t 2 th\u00e1ng, gi\u00e1 th\u00e0nh\u00a0c\u1ee7a n\u00f3\u00a0s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0y c\u00f4ng ph\u00e1t tri\u1ec3n.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o trong Truy\u1ec1n th\u00f4ng Marketing tr\u00ean s\u1ea3n ph\u1ea9m in \u1ea5n<\/strong><\/h4>

    H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 m\u1ed9t danh m\u1ee5c. T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 m\u1ed9t danh m\u1ee5c, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb l\u1edbn. Ho\u1eb7c b\u1ea1n c\u00f3 m\u1ed9t t\u1ea1p ch\u00ed ho\u1eb7c m\u1ed9t cu\u1ed1n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, catalog, logo,h\u00ecnh v\u1ebd, card\u2026 \u00a0b\u1ea1n g\u1eedi cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. L\u00e0m th\u1ebf n\u00e0o v\u1ec1 vi\u1ec7c ph\u00e1 v\u1ee1 n\u1ed9i dung 2D n\u00e0y v\u00e0 th\u00eam m\u1ed9t s\u1ed1 n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n.Mang n\u1ed9i dung v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ebfn m\u1ed9t kh\u00f4ng gian kh\u00e1c, l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh ba chi\u1ec1u, l\u00e0m cho n\u00f3 s\u1ed1ng \u0111\u1ed9ng h\u01a1n ?<\/p>

    \"\"<\/p>

    V\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng \u2013 AR, b\u1ea1n c\u00f3 th\u1ec3 mang b\u1ea5t k\u1ef3 trang in n\u00e0o c\u1ee7a m\u00ecnh v\u00e0o cu\u1ed9c s\u1ed1ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Time, Elle, Top Gear \u0111\u00e3 d\u00f9ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd . Thay v\u00ec nh\u00ecn v\u00e0o nh\u1eefng chi\u1ebfc xe \u1edf Top Gear \u1edf 1 g\u00f3c \u0111\u1ed9 c\u1ed1 \u0111\u1ecbnh, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 v\u00e0o c\u01b0\u1ee1i v\u00e0 ch\u1ea1y th\u1eed c\u00e1c xe \u0111\u00f3, hay ng\u1eafm ngh\u0129a chi ti\u1ebft h\u01a1n t\u1eeb m\u1ecdi g\u00f3c \u0111\u1ed9.<\/p>

    C\u00f3 th\u1ec3 m\u1ea5t kho\u1ea3ng 2 tu\u1ea7n \u0111\u1ec3 t\u1ea1o \u1ee9ng d\u1ee5ng cho c\u00e1c b\u1ea3n in ( card, s\u00e1ch, \u1ea3nh, logo..). S\u1ed1 gi\u1edd c\u1ee7a ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf 3D s\u1ebd \u0111\u01b0\u1ee3c\u00a0t\u00ednh\u00a0th\u00e0nh gi\u00e1 cho \u1ee9ng d\u1ee5ng \u0111\u00f3.\u00a0 \u00a0<\/p>

    \u00a0<\/p>

    \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    1. \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o T\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing ( ar game)<\/strong><\/h4><\/li><\/ol>

      H\u00e3ng Volvo gi\u1edbi thi\u1ec7u m\u1ed9t trong nh\u1eefng \u0111\u1ed9t ph\u00e1\u00a0m\u1edbi c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tr\u00f2 ch\u01a1i AR. Gi\u1ea3i ph\u00e1p th\u00f4ng minh, ph\u1ea3i kh\u00f4ng? ( d\u00f9ng tr\u00f2 ch\u01a1i h\u1ea5p d\u1eabn \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u).<\/p>

      Chi\u1ebfn d\u1ecbch \u0111\u00e3 gi\u00fap Volvo ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ebb h\u01a1n, t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng . \u0110i\u1ec1u n\u00e0y thay \u0111\u1ed5i c\u00e1ch th\u1ee9c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/p>

      Hi\u1ec7u qu\u1ea3 t\u1eeb chi\u1ebfn d\u1ecbch Ar marketing \u2013 qu\u1ea3ng c\u00e1o v\u1edbi tr\u00f2 ch\u01a1i AR n\u00e0y\u00a0 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c:<\/p>

      C\u00f4ng ty \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean 240% ch\u1ec9 m\u1ed9t tr\u00f2 ch\u01a1i AR \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady. Th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t k\u1ebft qu\u1ea3 m\u01a1 \u01b0\u1edbc cho b\u1ea5t k\u1ef3 ai.<\/p>

      V\u1eady chi ph\u00ed t\u1ea1o tr\u00f2 ch\u01a1i nh\u01b0 th\u1ebf n\u00e0y l\u00e0 bao nhi\u00eau?<\/strong><\/p>

      M\u1ea5t kho\u1ea3ng 2th\u00e1ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t game nh\u01b0 v\u1eady, t\u00f9y thu\u1ed9c \u0111\u1ed3 h\u1ecda 3D, \u0111\u1ed9 ph\u1ee9c t\u1ea1p \u1ee9ng d\u1ee5ng.\u00a0 Ng\u00e0y c\u00f4ng c\u1ee7a ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n, nh\u00e0 thi\u1ebft k\u1ebf 3D s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh gi\u00e1 c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y.<\/p>

      V\u1eady t\u1ea1i sao Bother ra m\u1eaft m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb? .<\/h4>

      B\u1ea1n th\u1ea5y \u0111\u1ea5y, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch\u00a0\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing\u00a0<\/strong>l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb (marketing) lu\u00f4n \u0111\u1eb7t to\u00e0n b\u1ed9 tr\u00ed \u00f3c c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p:<\/p>

      \u201cL\u00e0m th\u1ebf n\u00e0o g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 khi\u1ebfn h\u1ecd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i?\u201d<\/em><\/p>

      \u201cL\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u1ee7a t\u00f4i?\u201d<\/em><\/p>

      \u201cL\u00e0m th\u1ebf n\u00e0o t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng WOW th\u1ef1c s\u1ef1 lan t\u1ecfa v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a t\u00f4i?\u201d<\/em><\/p>

      \u201cT\u00f4i ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 khi\u1ebfn c\u00f4ng ty c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt trong \u0111\u00e1m \u0111\u00f4ng?\u201d<\/em><\/p>

      \u201cL\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh?\u201d<\/em><\/p>

      Theo th\u1ed1ng k\u00ea trung b\u00ecnh h\u1ecd u\u1ed1ng kho\u1ea3ng 5 ly c\u00e0 ph\u00ea m\u1ed7i ng\u00e0y \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o. Nh\u01b0ng v\u1eabn kh\u00f4ng bi\u1ebft c\u00e1ch tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y. V\u00e0 m\u1ed7i \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb \u0111i\u00ean r\u1ed3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng AR \/ VR hi\u1ec7u qu\u1ea3. Theo t\u00ednh to\u00e1n m\u1ed7i ng\u01b0\u1eddi \u0111\u00e3 t\u1ea3i 30 \u1ee9ng d\u1ee5ng kh\u00e1c nhau v\u00e0o thi\u1ebft b\u1ecb c\u1ee7a m\u00ecnh trong n\u0103m ngo\u00e1i. V\u1eady c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua \u1ee9ng d\u1ee5ng AR\/VR r\u1ea5t cao v\u00e0 r\u1ea5t cao.<\/p>

      V\u1edbi b\u1ea1n\u00a0\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing<\/strong>\u00a0( AR Marketing)\u00a0c\u00f3 ph\u1ea3i\u00a0gi\u1ea3i ph\u00e1p?. H\u00e3y nh\u00e2m nhi m\u1ed9t ly cafee v\u00e0 li\u00ean h\u1ec7 ngay v\u1edbi\u00a0(https:\/\/vrtech.com.vn\/ )<\/strong>\u00a0\u0111\u1ec3 ch\u00fang t\u00f4i hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ?<\/p>

      Vi\u1ec7c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng v\u00e0o truy\u1ec1n th\u00f4ng marketing \u0111\u00e3 v\u00e0 \u0111ang song h\u00e0nh c\u00f9ng th\u1ebf gi\u1edbi. C\u00e1c c\u00f4ng ty c\u0169ng b\u1eaft \u0111\u1ea7u n\u1eafm b\u1eaft, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7 v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. Ch\u00fang t\u00f4i \u0111\u00e3 t\u01b0 v\u1ea5n, l\u00ean gi\u1ea3i ph\u00e1p kh\u1ea3 thi nh\u1ea5t gi\u00fap c\u00e1c b\u1ea1n \u0111\u1ec3 c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing l\u00e0 g\u00ec, t\u1ea1i sao? \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng trong Truy\u1ec1n th\u00f4ng Marketing l\u00e0 m\u1ed9t \u0111\u1ed9t ph\u00e1 m\u1edbi cho gi\u1edbi truy\u1ec1n th\u00f4ng. M\u1ed9t chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u00f4ng \u0111\u1ec1u c\u00f3 th\u1ebf xu\u1ea5t hi\u1ec7n \u0111\u00e2u \u0111\u00f3: t\u1edd r\u01a1i, truy\u1ec1n mi\u1ec7ng, b\u00e1o, t\u1ea1p ch\u00ed, s\u00e1ch, […]<\/p>\n","protected":false},"author":1,"featured_media":5426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[309],"class_list":["post-4495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sunglasses","tag-sunglasses"],"_links":{"self":[{"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/posts\/4495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skg.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4495"}],"version-history":[{"count":0,"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/posts\/4495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skg.vn\/index.php?rest_route=\/wp\/v2\/media\/5426"}],"wp:attachment":[{"href":"https:\/\/skg.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skg.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skg.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}